The successful candidate will have strong strategy, analytical, project management, communication, and organizational skills. They will have experience growing a business leveraging segmentation and data insights to deploy targeted, channel-specific marketing tactics across paid and owned channels. A customer-first mindset with a passion for the consumer experience is essential, with the ability to thrive and deliver in a fast-paced environment. This individual will have proven success working in a cross-functional environment and developing relationships across the business.
As a leader on the Performance Marketing Team, you’ll be responsible for overseeing paid performance and growth strategy across the following marketing channels (Search, Social, Display, Online Video, Affiliate, and Mobile App acquisition channels). You will be responsible for analyzing our Customer Acquisition Cost (CAC) across all digital performance marketing channels to meet our new customer acquisition goals while optimizing for high-quality customers and maximizing ROI based on our budget.